We just entered 2020, here we can see the huge impact that digital marketing has had. Technology has twisted the world into a global village in terms of easily connecting people from different nations and cultures. In the digital era, information sharing is easier than it ever has been before. Each year, new tools and technologies have emerged. Each year tech continues to change at a fast pace, here are some of the latest digital marketing trends in 2020!
Voice-Powered Search Accelerates – It is one of the biggest online marketing trends of 2020 and this is the year that digital marketers can no longer ignore voice search. To optimize the site for voice search many things should be done, but the most important use long-tail keywords like “how to make vegetable noodles “instead of a shorter keyword like “Vegetable noodles”. Voice search advertising has been on most marketers’ radars for a while now. Though, the use of smart speakers and voice assistants has expanded push in the last couple of years. So, implementing digital marketing strategies to upsurge your businesses’ presence in voice searches will soon become a necessity.
Chatbots – Most of the companies will continue using a Chabot, the best software programs used to interact with website visitors and customers. With the implementation of artificial intelligence and machine learning chatbots becoming most effective and capable of handling more difficult requests. In 2020, chatbots will continue to be perfected and assimilated into company websites. Due to these technologies, customer service via the web is becoming faster and more efficient.
Multichannel Marketing –Marketing across multiple platforms such as social media, email, blog, and apps are gaining traction thus that you can connect with prospects on more touchpoints. Messaging apps are widespread for businesses as clients find it appropriate to have direct contact with businesses. Moreover, it lets for extremely personalized marketing, which we already know individuals love. So when you do marketing right, you can bid superior user experience and a cohesive brand message that pushes people to action.
Interactive Content – 90% of buyers are searching for more interactive content online and in 2020, content marketing will change its focus to give the people what they need. Polls, shoppable posts, AR/VR, quizzes and 360-degree video are some examples of interactive content. Here are the few reasons that interactive content will be one of the top marketing trends in 2020. They are
*It is new and original content, helping it cut through the noise
*Extremely shareable which increases your brand awareness.
*Give visitors a reason to stay on the page.
*People just love to interact.
Influencer Marketing Will Continue to Grow –The key to find out influencers for your business is finding somebody that has an alike target audience. Marketers are flocking to YouTuber’s as their main influencers due to their broad reach, and the point that social videos are highly shareable. Leveraging influential people on social media lets you reach their audience with a voice that they trust. Therefore it’s no surprise that this trend is on the rise. You can find influencers by looking for persons who reach your target demographic and then sponsoring them as a brand promoter.
Digital marketing is always changing and we think the above marketing trends are going to be huge game-changers in 2020. Now is the time to start planning your 2020 marketing strategy if you haven’t already. Need any help with the digital marketing strategy of your business? If you are not happy with your search engine rankings, it may be time to call PBS Innovation and Digital Hub, the top digital marketing agency in Kochi. We help brands attain outstanding business outcomes through our cutting edge marketing strategies based on deep analytics and customer expeditions. Our expert marketing team provides quality SEO services that will help you increase your search engine rankings and bring in more relevant organic traffic to your website.
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